NAICS 541613 marketing consulting services obligations

Marketing advice, not a media-spend ledger

NAICS 541613 is marketing consulting services. Contracting officers assign it when the principal purpose is advice on marketing strategy, research, and related consulting as the Census class groups them. This $1,634,334,266.59 is that consulting tag. It is not a count of television spots, not a social-media follower total, and not NAICS 541810 advertising agencies.

Nine hundred sixty awards produced a mean of about $1.7 million. Federal marketing-consulting vehicles can be multi-year strategy contracts, which pulls the mean above a small market-research invoice. The packet does not count campaigns launched, impressions, or creative assets.

Advertising agencies (541810) buy and place media; marketing consulting (541613) advises. A media-placement contract tagged 541810 does not sit in $1.6 billion under 541613. Those 960 awards are the consulting book as tagged, not a count of creative assets produced for any agency.

Few awards, large mean

The 960-award book is relatively concentrated compared with high-count commodity NAICS codes. Dividing $1,634,334,266.59 by 960 awards is a mean obligation per award identifier, not a cost per campaign and not a fee per survey respondent.

Consulting contracts often obligate estimated professional fees and pay as deliverables are accepted. Unused option years leave obligated balances unpaid. Treating $1.6 billion as campaigns already in market would overstate cash. SpendingVault reports the tagged consulting sum, not a media ledger.

What this total excludes

In-house agency communications staff are not 541613 contracts. Public-relations or advertising work tagged to a neighboring 541 code follows the principal class the officer selected. Assistance that funds state tourism offices often lacks NAICS and does not enter $1,634,334,266.59.

Other management consulting is a residual advisory class, not this marketing-consulting code. Mixed strategy-and-implementation vehicles follow the principal NAICS. Brand strategy, market research, and related advice can share 541613 when that is the principal class. The $1,634,334,266.59 total does not split those tasks across the 960 awards.

How to use the 541613 hub

Read $1.6 billion and 960 awards as the marketing-consulting tag, then open the marketing consulting services industry page for award-level fields. Rank 541 professional-services codes on the all-industries index without converting this consulting class into an advertising-agency media total.

This guide does not add impression counts because they are not in the facts object. A social-media operations contract tagged to a different 541 code is not this consulting book. Quote the USAspending extract as obligations on tagged actions, not as a communications-budget line in an agency appropriation.

Classification limits

Marketing consulting is not advertising-agency placement and not in-house public affairs. SpendingVault reports the tagged 541613 sum.

Extract updates will move $1,634,334,266.59 and 960 with USAspending.

Consulting ceilings versus campaigns in market

Nine hundred sixty awards at $1,634,334,266.59 is a concentrated professional-services book. Marketing-consulting vehicles often carry option years for research, strategy, and related advice. An unused option still counts in obligations until it is de-obligated. That is one reason the $1.6 billion should not be read as campaigns already running. The mean of about $1.7 million is a mean per award identifier, not a cost per audience segment and not a media-placement total.

Advertising agencies place media; marketing consultants advise. If an officer tagged a mixed advice-and-placement contract to 541810, those dollars are not in this hub. Other management consulting is a residual 541 advisory class, also separate. Assistance that funds state tourism offices often omits NAICS and stays outside $1,634,334,266.59. Open the marketing consulting services industry page for award-level fields. Rank 541 codes on the all-industries index. Cite USAspending.gov. In-house communicators are not 541613 contracts. A searcher asking how much the federal government spent on marketing should still separate consulting advice from media placement. The $1,634,334,266.59 figure answers the NAICS 541613 question only. The 960-award count answers how many award identifiers carried that tag, not how many campaigns ran. Open the marketing consulting services industry page, then compare advertising-agency and other 541 codes on the all-industries index. Keep the language to obligations recorded in USAspending.gov, and do not convert the mean of about $1.7 million into a cost per impression.

Questions

How much is obligated under NAICS 541613?

Marketing consulting services contracts in USAspending show $1,634,334,266.59 in obligations across 960 awards. That is a marketing-advice professional-services tag, not advertising-agency media buys and not in-house communications payroll. The figure is obligations, not outlays. Assistance without NAICS is excluded from this extract.

What is the average marketing-consulting award?

Dividing $1,634,334,266.59 by 960 awards yields about $1.7 million. That mean often reflects multi-year strategy vehicles rather than a small research invoice. It is not a cost per campaign and not a cost per impression. The packet does not publish a median or a count of campaigns launched.

Is marketing consulting the same as advertising agencies?

No. Marketing consulting is NAICS 541613. Advertising agencies are a separate 541 class used when the principal work is agency placement. Mixed advice-and-placement contracts follow the principal NAICS the officer selected. This $1.6 billion is the consulting tag only. Use each industry hub for its own Census class.

Does this include federal public-affairs staff?

Only contract actions tagged 541613 appear here. Salaried agency communicators are not this industry total. Other management consulting is a different residual class with its own hub. Cite USAspending.gov. Open option years can leave fees unbilled against obligated balances even after the $1.6 billion is recorded.