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Advertising Agencies

NAICS 541810 · Federal Contracts & Awards

USAspending.gov records $2,060,643,394.51 in Advertising Agencies (NAICS 541810) obligations for fiscal year 2025. About twenty-nine percent of this advertising extract sits on FY2025. A sibling FY2024 541810 join in the same harvest is a different year cell, not a running campaign log. That pair is Advertising Agencies (NAICS 541810) and federal fiscal year 2025 — not every federal dollar in FY2025, not Advertising Agencies's $7,186,060,723.12 extract-wide book, and not cash already paid. The cell is 28.7% of this industry's published obligation total. 1,166 is the industry-extract award-record count, not a FY2025-only instrument tally. USAspending.gov is the source. Correlation is not causation.

Key figures

  • Advertising Agencies in FY2025: $2,060,643,394.51 in USAspending obligations (NAICS 541810).
  • That cell is 28.7% of the industry's $7,186,060,723.12 extract-wide total.
  • 1,166 is the industry-extract award-record count, not a FY2025 census.
  • NAICS 541810 × FY2025 is an obligation join, not an outlay and not a named-recipient list.
  • Cite USAspending.gov; quote NAICS 541810 and FY2025 federal spending if live tables moved.

The industry-year cell: advertising agencies in FY2025

NAICS 541810 and fiscal year 2025 meet here. $2,060,643,394.51 is the USAspending.gov obligation sum on the yearlyTrend row that carries both tags. It is not Advertising Agencies's nationwide all-year total of $7,186,060,723.12, not every federal dollar coded to FY2025, and not an outlay register. The packet does not split creative from media placement, or contract from assistance. 1,166 is an industry-extract action count: modifications and repeat awards add rows across years. Unique recipients are unpublished. This cell is not a campaign catalog, a named-agency roster, or a media-buy ledger.

Open /industries/541810/ (NAICS 541810) for the industry table without this FY2025 filter, /fiscal-years/2025/ (FY2025 federal spending) for the year table without this NAICS filter, /industries/ (All industries) for every industry, and /ties/ (All spending ties) for the rest of the join list. Quote those hubs as parents, not as addends to $2,060,643,394.51. Cite advertising agencies with FY2025 here. The FY2024 sibling keeps its own dollars.

This page reports advertising agencies activity USAspending tagged to FY2025. The headline $2,060,643,394.51 sits beside an industry-wide obligation total of $7,186,060,723.12; the 28.7% share is arithmetic on those two packet facts, not a ranking of fiscal years as winners or losers. Obligations are not outlays. Matching NAICS 541810 across two years does not merge those years into one media ledger.

Advertising Agencies is the industry key, not a program name

USAspending labels NAICS 541810 as Advertising Agencies. That code produced $2,060,643,394.51 when crossed with fiscal year 2025. The industry-wide 541810 hub does not require a FY2025 filter. The year hub does not require Advertising Agencies. Only this tie applies both filters. The packet does not split creative from media placement, or contract from assistance. FY2025 can remain open. Creative-versus-media-placement splits are unpublished.

Full analysis: Advertising Agencies federal obligations in FY2025 →

Questions

How much Advertising Agencies spending is obligated in FY2025?
USAspending.gov lists $2,060,643,394.51 in Advertising Agencies (NAICS 541810) obligations for FY2025. That yearlyTrend amount is 28.7% of the industry's $7,186,060,723.12 extract-wide total. It is an obligation join, not an outlay and not every federal dollar in FY2025. Unique recipients are unpublished.
Is $2,060,643,394.51 the entire Advertising Agencies USAspending total?
No. NAICS 541810's extract-wide total is $7,186,060,723.12. FY2025 is 28.7% of that book. Other fiscal-year rows for the same industry are separate cells. Do not add NAICS 541810 into this join. 1,166 award records stay on the industry extract, not on this yearlyTrend row.
Is $2,060,643,394.51 cash already paid in FY2025?
No. Obligations are commitments recorded on USAspending.gov awards. Outlays — money that actually left the Treasury — are a different concept and are not this packet's headline. Treating $2,060,643,394.51 as checks already cleared in FY2025 confuses those terms. Prefer the live industry and year hubs if the tables moved.
Are FY2025 figures final?
Not necessarily. The source note says FY figures can be incomplete for the current year. $2,060,643,394.51 is the published yearlyTrend amount for NAICS 541810 in FY2025 on this snapshot. Prefer NAICS 541810 and FY2025 federal spending if live tables moved. Outlays are unpublished.

USAspending.gov NAICS yearlyTrend by fiscal year. Obligations are not outlays. FY figures can be incomplete for the current year.

Industry ties

All data ties →

Companies in the Advertising Agencies industry (NAICS code 541810) have received $7.19B in federal contracts, grants, and other awards since FY2024, across 1K individual awards tracked through FY2026. The largest funding agency is Department of Defense ($3.62B). Spending is concentrated in New York, Illinois, District of Columbia and 45 other states. All figures below come from USAspending.gov award records.

Total Obligations

$7.19B

Total Awards

1K

States

48

Last Updated

Apr 22, 2026

Yearly Spending Trend

Top 50 Awards in Advertising Agencies

Largest individual obligations in NAICS 541810.

Download CSV
Top 50 Awards in Advertising Agencies
AwardRecipientAwarding AgencyProgramPlaceFYObligation
CONT_AWD_75FCMC22F0003_7530_75FCMC18D0046_7530
HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH
IPG DXTRA, INC.
New York
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—NEW YORK, NY-122024$816,948,285
CONT_AWD_M9549419C0020_9700_-NONE-_-NONE-
MARINE CORPS ADVERTISING SERVICES.
WUNDERMAN THOMPSON LLC
Georgia
Department of Defense
Department of the Navy
—ATLANTA, GA-062024$669,143,217
CONT_AWD_75D30120F09371_7523_GS23F0158L_4730
CDC NATIONAL TOBACCO EDUCATION CAMPAIGN
PLOWSHARE GROUP, INC
Connecticut
Department of Health and Human Services
Centers for Disease Control and Prevention
—ATLANTA, GA-042024$373,880,938
CONT_AWD_75F40121F19001_7524_75F40121D00016_7524
CTP NATIONAL EDUCATION CAMPAIGN PROGRAM TO1
TRUE NORTH COMMUNICATIONS INC
New York
Department of Health and Human Services
Food and Drug Administration
—NEW YORK, NY-122025$287,074,928
CONT_AWD_75FCMC19F0002_7530_75FCMC18D0046_7530
HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH
IPG DXTRA, INC.
New York
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982025$230,880,849
CONT_AWD_W9124D21F0026_9700_W9124D19D0001_9700
FY21 FY23 DEOB MOD TRAVEL CLINS 0024AF, 0024CG
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$182,265,157
CONT_AWD_FA300223F0044_9700_FA300218D0008_9700
TO 73 - MEDIA SERVICES.
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372024$148,468,064
CONT_AWD_75FCMC20F0062_7530_GS07F0406T_4730
HISPANIC HEALTH INSURANCE MARKETPLACE PUBLIC EDUCATION AND OUTREACH
ELEVATION, LTD.
District of Columbia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982024$148,150,000
CONT_AWD_W9124D21F0056_9700_W9124D19D0001_9700
DEOB SUBCLINS 0022AA NATIONAL MEDIA LABOR ARMY, AND 0023AB NATIONAL MEDIA
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072025$147,718,765
CONT_AWD_W9124D23F0460_9700_W9124D19D0001_9700
UPFRONT MEDIA - ACTIVE
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$141,974,257
CONT_AWD_75FCMC24F0115_7530_75FCMC18D0045_7530
MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNICAL PROFESSIONAL SERVICES FOR THE DEV…
PORTER NOVELLI PUBLIC SERVICES INC.
District of Columbia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982024$112,739,560
CONT_AWD_M9549425F7001_9700_M9549425D0001_9700
MARINE CORPS RECRUITING COMMAND ADVERTISING SERVICES
WUNDERMAN THOMPSON LLC
Georgia
Department of Defense
Department of the Navy
—ATLANTA, GA-052025$109,302,336
CONT_AWD_693JJ924F00181N_6940_693JJ924D000016_6940
MODIFICATION TO ADD INCREMENTAL FUNDING
STRATACOMM, LLC
District of Columbia
Department of Transportation
National Highway Traffic Safety Administration
—WASHINGTON, DC-982024$104,736,449
CONT_AWD_75F40123F19002_7524_75F40121D00016_7524
NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER
TRUE NORTH COMMUNICATIONS INC
New York
Department of Health and Human Services
Food and Drug Administration
—SILVER SPRING, MD-082025$95,800,000
CONT_AWD_75FCMC21F0001_7530_75FCMC18D0045_7530
MEDICARE OPEN ENROLLMENT PUBLIC EDUCATION AND OUTREACH
PORTER NOVELLI PUBLIC SERVICES INC.
District of Columbia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982024$93,998,666
CONT_AWD_W9124D22F0089_9700_W9124D19D0001_9700
FY22 NMTF DEOB BEFORE CLOSEOUT
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072025$86,360,358
CONT_AWD_W9124D25F0024_9700_W9124D19D0001_9700
FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072025$78,912,941
CONT_AWD_W9124D22F0029_9700_W9124D19D0001_9700
DEOB CLOSEOUT
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072025$78,231,480
CONT_AWD_W9124D24F0010_9700_W9124D19D0001_9700
DATA & PERFORMANCE ARMY NON-IT
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$77,399,081
CONT_AWD_75F40124F19003_7524_75F40121D00016_7524
NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER
TRUE NORTH COMMUNICATIONS INC
New York
Department of Health and Human Services
Food and Drug Administration
—NEW YORK, NY-122024$77,060,488
CONT_AWD_W9124D21F0058_9700_W9124D19D0001_9700
LOCAL MEDIA CLOSEOUT MOD
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072025$73,403,636
CONT_AWD_FA300224F0032_9700_FA300218D0008_9700
AIR FORCE RECRUITING SERVICE (AFRS) NATIONAL MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER 75 FOR MEDIA SERVICES.
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372024$71,669,263
CONT_AWD_W9124D24F0368_9700_W9124D19D0001_9700
$1.4M INCREMENTAL FUNDING FOR CHRA MEDIA. FY25 FUNDS, NEW SLIN REQUIRED.
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$68,326,086
CONT_AWD_W9124D23F0087_9700_W9124D19D0001_9700
DE-OBLIGATE THE ASSOCIATED FUNDING ON THE FOLLOWING SUBCLINS 0023AA NATIONAL MEDIA - ARMY, SUBCLIN 0024AA TRAVEL - ARMY, SUBCLIN 0024AD.
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$65,583,588
CONT_AWD_693JJ923F000094_6940_693JJ919D000003_6940
TITLE: OBTAIN NATIONAL COMMUNICATIONS, MARKETING, AND MEDIA SUPPORT - BASE LEVEL-OF-EFFORT 05
STRATACOMM, LLC
District of Columbia
Department of Transportation
National Highway Traffic Safety Administration
—WASHINGTON, DC-982024$64,407,160
CONT_AWD_75FCMC18F0003_7530_75FCMC18D0045_7530
MEDICARE OPEN ENROLLMENT PUBLIC EDUCATION AND OUTREACH TASK ORDER
PORTER NOVELLI PUBLIC SERVICES INC.
District of Columbia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982024$61,683,765
CONT_AWD_693JJ919F000031_6940_693JJ919D000003_6940
TITLE: OBTAIN NATIONAL COMMUNICATIONS, MARKETING, AND MEDIA SUPPORT - BASE LEVEL-OF-EFFORT 01
STRATACOMM, LLC
District of Columbia
Department of Transportation
National Highway Traffic Safety Administration
—WASHINGTON, DC-982024$53,891,395
CONT_AWD_W9124D20F0181_9700_W9124D19D0001_9700
DEOB MOD FOR SUBCLIN 0024 TRAVEL / OTHER DIRECT EXPENSES
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$52,341,213
CONT_AWD_75F40125F19005_7524_75F40121D00016_7524
CTP NATIONAL PUBLIC EDUCATION CAMPAIGNS PROGRAM
TRUE NORTH COMMUNICATIONS INC
New York
Department of Health and Human Services
Food and Drug Administration
—SILVER SPRING, MD-082025$51,154,511
CONT_AWD_H9821024F0167_9700_H9821023D0004_9700
PAID MEDIA SUPPORT SERVICES
MULLENLOWE US INC
Massachusetts
Department of Defense
Defense Human Resources Activity
—ALEXANDRIA, VA-082024$48,436,675
CONT_AWD_75FCMC22F0002_7530_75FCMC18D0046_7530
HEALTH INSURANCE EXCHANGE SPECIAL ENROLLMENT PERIOD (SEP) EDUCATION AND OUTREACH
IPG DXTRA, INC.
New York
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—NEW YORK, NY-122025$46,393,758
CONT_AWD_FA300219FA058_9700_FA300218D0008_9700
AFRS MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TO 16 FOR SIGHT, SOUND AND MOTION.
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—RANDOLPH AFB, TX-282024$43,651,819
CONT_AWD_FA300223F0019_9700_FA300218D0008_9700
AFRS NATIONAL MARKETING AND ADVERTISING TO 72- MOBILE TOUR OPERATIONS PROGRAM (MTOP)
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372024$42,835,701
CONT_AWD_FA300220F0072_9700_FA300218D0008_9700
AIR FORCE RECRUITING SERVICE (AFRS) MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER FOR SIGHT, SOUND, AND MOTION SERVICES.
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372025$42,701,095
CONT_AWD_W9124D21F0508_9700_W9124D19D0001_9700
DE-OB SUBCLIN 0023AE UPFRONT MEDIA - ARMY VAMP, SUBCLIN 0023AC USAREC LOCAL MEDIA, SUBCLIN 0023AD USACC LOCAL MEDIA.
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072025$42,589,792
CONT_AWD_FA300220F0108_9700_FA300218D0008_9700
AIR FORCE RECRUITING SERVICE (AFRS) MARKETING AND ADVERTISING REQUIREMENTS CONTRACT TASK ORDER FOR TOTAL FORCE DIGITAL ENGAGEMENT MARKETING AND ADVERTISING SERVICES.
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372025$41,560,349
CONT_AWD_W9124D25FA228_9700_W9124D19D0001_9700
PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072025$39,768,112
CONT_AWD_FA300223F0005_9700_FA300218D0008_9700
AFRS MARKETING AND ADVERTISING TASK ORDER (TO) 70 FOR PUBLIC ENGAGEMENT PHASE 1
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372024$39,575,582
CONT_AWD_75FCMC23F0001_7530_75FCMC18D0044_7530
EOI:: IMPLEMENTING EO 14222 HHS COST EFFICIENCY INITIATIVE (MARCH 19, 2025)::EOI CONTRACT DESCOPE
KETCHUM INC.
District of Columbia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982024$39,319,994
CONT_AWD_FA300223F0080_9700_FA300218D0008_9700
TO 0074 PUBLIC ENGAGEMENT PHASE 2 SERVICES
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372024$38,710,824
CONT_AWD_W9124D23F0031_9700_W9124D19D0001_9700
FY23 LSO DEOB CLOSEOUT
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$37,608,753
CONT_AWD_N0018924FZ004_9700_N0018921DZ024_9700
OPT II SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA PLACEMENT FY24 Q3 Q4
YOUNG & RUBICAM LLC
New York
Department of Defense
Department of the Navy
—NEW YORK, NY-122024$35,000,000
CONT_AWD_73351022F0038_7300_GS07F135BA_4732
THE PURPOSE OF THIS MODIFICATION P00004 IS TO DEOBLIGATE FUNDS IN THE AMOUNT OF $66,240.63 AND TO ADMINISTRATIVELY CLOSE OUT THIS E-DELIVERY/TASK ORDER IN ACCORDANCE WITH IAW FAR…
ECU COMMUNICATIONS LLC
Virginia
Small Business Administration
Small Business Administration
—WASHINGTON, DC-982025$34,345,460
CONT_AWD_W9124D21F0109_9700_W9124D19D0001_9700
FY21 ERA DEOB SUBCLIN 0024AA TRAVEL-RESEARCH, SUBCLIN 0024BA FY22 RESEARCH TRAVEL, SUBCLIN 0024CA ERA TRAVEL (OY2)
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$33,685,051
CONT_AWD_H9821025FE021_9700_H9821023D0004_9700
PAID MEDIA SUPPORT SERVICES
MULLENLOWE US INC
Massachusetts
Department of Defense
Defense Human Resources Activity
—ALEXANDRIA, VA-082025$32,596,452
CONT_AWD_FA300222F0070_9700_FA300218D0008_9700
IN SUPPORT OF AIR FORCE RECRUITING SERVICE (AFRS) TOTAL FORCE (TF) AND U.S. SPACE FORCE (USSF) STRATEGIC COMMUNICATIONS OBJECTIVES AND IN ACCORDANCE WITH (IAW) THIS PWS AND THE PW…
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372024$31,950,989
CONT_AWD_W9124D24F0272_9700_W9124D19D0001_9700
MODIFICATION TO FY24-25 CORE OPERATIONS AND CONTACT (CALL) CENTER/LEAD OPS TASK ORDER TO EXPAND GOARMY CONTACT CENTER (GACC) CAPABILITIES FOR REMAINDER OF TO POP IAW MODIFICATION…
DDB CHICAGO INC.
Illinois
Department of Defense
Department of the Army
—CHICAGO, IL-072024$29,101,418
CONT_AWD_N0018925FZ047_9700_N0018921DZ024_9700
OPT III SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY25 Q1 Q4
YOUNG & RUBICAM LLC
New York
Department of Defense
Department of the Navy
—NEW YORK, NY-122025$29,000,000
CONT_AWD_70FA6023F00000038_7022_70FA6020A00000002_7022
THE PURPOSE OF THIS MODIFICATION IS TO HEREBY DE-OBLIGATE THE REMAINING/UN-USED FUNDS OF $165,995.27 TO PREPARE THIS TASK ORDER FOR CLOSEOUT. THE FUNDS SHALL BE DE-OBLIGATED AS FO…
YES& FEDERAL, LLC
Virginia
Department of Homeland Security
Federal Emergency Management Agency
—WASHINGTON, DC-982024$28,920,843
CONT_AWD_FA300223F0007_9700_FA300218D0008_9700
AFRS MARKETING AND ADVERTISING TASK ORDER (TO) FOR LOCAL DIGITAL ENGAGEMENT SERVICES.
GSD&M LLC
Texas
Department of Defense
Department of the Air Force
—AUSTIN, TX-372024$28,136,098

Top 50 awards shown, ranked by obligated amount. Dates reflect performance period; last-modified dates match USAspending.gov. Complete listings include all transaction history going back to FY2024.

Spending by State

Federal spending in the Advertising Agencies industry (NAICS 541810) broken down by state, with obligated amounts and award counts.
StateFundingAwards
New York$1.55B125
Illinois$1.54B50
District of Columbia$1.40B162
Georgia$1.17B24
Texas$722.8M58
Maryland$379.3M161
Virginia$249.3M69
Massachusetts$74.0M29
Oklahoma$33.1M25
Tennessee$17.8M9
Nevada$15.6M23
California$8.2M30
Colorado$3.7M5
Louisiana$3.6M5
New Jersey$2.3M4
Minnesota$1.7M10
Idaho$1.4M5
Pennsylvania$1.3M10
Wisconsin$1.3M11
Michigan$1.0M5
New Mexico$982K3
North Dakota$885K5
North Carolina$755K6
Ohio$599K4
Indiana$537K5
Florida$395K7
South Dakota$376K1
Vermont$318K1
Alabama$285K4
Arizona$251K2
Montana$226K10
Hawaii$215K2
Missouri$200K3
Kansas$192K4
West Virginia$179K2
Utah$170K3
Washington$134K3
Guam$127K6
Oregon$119K3
Wyoming$100K1
Nebraska$85K2
Connecticut$39K2
Maine$39K5
Alaska$28K2
South Carolina$25K1
Arkansas$23K1
Kentucky$12K1
Iowa$11K1