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Marketing Research and Public Opinion Polling

NAICS 541910 · Federal Contracts & Awards

USAspending.gov tags $317,149,210.41 to Marketing Research And Public Opinion Polling (NAICS 541910) in fiscal year 2025. Just over one-quarter of this research-and-polling extract sits on the FY2025 yearlyTrend row. That share is arithmetic, not a poll catalog. That pair is Marketing Research And Public Opinion Polling (NAICS 541910) and federal fiscal year 2025 — not every federal dollar in FY2025, not Marketing Research And Public Opinion Polling's $1,198,057,696.52 extract-wide book, and not cash already paid. The cell is 26.5% of this industry's published obligation total. 1,026 is the industry-extract award-record count, not a FY2025-only instrument tally. USAspending.gov is the source. Correlation is not causation.

Key figures

  • Marketing Research & Polling in FY2025: $317,149,210.41 in USAspending obligations (NAICS 541910).
  • That cell is 26.5% of the industry's $1,198,057,696.52 extract-wide total.
  • 1,026 is the industry-extract award-record count, not a FY2025 census.
  • NAICS 541910 × FY2025 is an obligation join, not an outlay and not a named-recipient list.
  • Cite USAspending.gov; quote /industries/541910/ and /fiscal-years/2025/ if live tables moved.

Marketing Research And Public Opinion Polling and FY2025 as a USAspending pair

NAICS 541910 and fiscal year 2025 meet here. $317,149,210.41 is the USAspending.gov obligation sum on the yearlyTrend row that carries both tags. It is not Marketing Research And Public Opinion Polling's nationwide all-year total of $1,198,057,696.52, not every federal dollar coded to FY2025, and not an outlay register. The packet does not split market research from public-opinion polling, or contract from assistance. 1,026 is an industry-extract action count: modifications and repeat awards add rows across years. Unique recipients are unpublished. This cell is not a poll catalog, a named-firm roster, or a respondent census.

This page reports marketing research and public opinion polling activity USAspending tagged to FY2025. The headline $317,149,210.41 sits beside an industry-wide obligation total of $1,198,057,696.52; the 26.5% share is arithmetic on those two packet facts, not a ranking of fiscal years as winners or losers. Obligations are not outlays. Do not convert obligations into a named-polling-firm list. Quote NAICS 541910 and FY2025 together.

How USAspending labels Marketing Research And Public Opinion Polling in FY2025

USAspending labels NAICS 541910 as Marketing Research And Public Opinion Polling. That code produced $317,149,210.41 when crossed with fiscal year 2025. The industry-wide 541910 hub does not require a FY2025 filter. The year hub does not require Marketing Research & Polling. Only this tie applies both filters. The packet does not split market research from public-opinion polling, or contract from assistance. FY2025 can remain open in the source note's sense. Incomplete current-year figures are expected, not an error in the join keys.

Correlation is not causation: FY2025 did not cause $317,149,210.41 by existing as a large or small budget year. The join is 541910 × FY2025 only. This cell is not a poll catalog, a named-firm roster, or a respondent census. Do not invent contractors or award recipients to fill the gap. Campaign donations on FEC tables do not fund this USAspending cell; the datasets are separate. One thousand twenty-six industry-extract awards describe 541910 across years, not a FY2025 respondent or firm census.

Full analysis: Marketing Research And Public Opinion Polling federal obligations in FY2025 →

Questions

How much Marketing Research & Polling spending is obligated in FY2025?
USAspending.gov lists $317,149,210.41 in Marketing Research And Public Opinion Polling (NAICS 541910) obligations for FY2025. That yearlyTrend amount is 26.5% of the industry's $1,198,057,696.52 extract-wide total. It is an obligation join, not an outlay and not every federal dollar in FY2025. Unique recipients are unpublished.
Is $317,149,210.41 the entire Marketing Research & Polling USAspending total?
No. NAICS 541910's extract-wide total is $1,198,057,696.52. FY2025 is 26.5% of that book. Other fiscal-year rows for the same industry are separate cells. Do not add /industries/541910/ into this join. 1,026 award records stay on the industry extract, not on this yearlyTrend row.
Is $317,149,210.41 cash already paid in FY2025?
No. Obligations are commitments recorded on USAspending.gov awards. Outlays — money that actually left the Treasury — are a different concept and are not this packet's headline. Treating $317,149,210.41 as checks already cleared in FY2025 confuses those terms. Prefer the live industry and year hubs if the tables moved.
Is $317,149,210.41 the nationwide Marketing Research & Polling total?
No. $317,149,210.41 is the FY2025 yearlyTrend slice of NAICS 541910 only. Industry-wide Marketing Research & Polling is $1,198,057,696.52 on /industries/541910/ without this year filter. 26.5% describes this join. Outlays are unpublished. Source is USAspending.gov. USAspending.gov remains the source for NAICS 541910 in FY2025.

USAspending.gov NAICS yearlyTrend by fiscal year. Obligations are not outlays. FY figures can be incomplete for the current year.

Industry ties

All data ties →

Companies in the Marketing Research and Public Opinion Polling industry (NAICS code 541910) have received $1.20B in federal contracts, grants, and other awards since FY2024, across 1K individual awards tracked through FY2026. The largest funding agency is Department of Health and Human Services ($584.0M). Spending is concentrated in District of Columbia, Illinois, Maryland and 32 other states. All figures below come from USAspending.gov award records.

Total Obligations

$1.20B

Total Awards

1K

States

35

Last Updated

Apr 23, 2026

Yearly Spending Trend

Top 50 Awards in Marketing Research and Public Opinion Polling

Largest individual obligations in NAICS 541910.

Download CSV
Top 50 Awards in Marketing Research and Public Opinion Polling
AwardRecipientAwarding AgencyProgramPlaceFYObligation
CONT_AWD_1625DC19C0002_1605_-NONE-_-NONE-
THE PURPOSE OF THIS MODIFICATION IS TO DEOBLIGATE AN EXCESS FUNDS OF $0.01 FROM ORDER 1625DC19C0002.
TELAFORCE LLC
Florida
Department of Labor
Office of the Assistant Secretary for Administration and Management
—WASHINGTON, DC-982024$85,252,432
CONT_AWD_HHSD2002012511300016_7523_HHSD200201251130I_7523
NIS DATA COLLECTION
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—ATLANTA, GA-052025$51,421,139
CONT_AWD_75Q80125F32002_7528_75Q80124D00001_7528
TASK ORDER 2 - CLIN0001 SURVEY PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E. EXERCISE CLIN0001C/OY2.
WESTAT, INC.
Maryland
Department of Health and Human Services
Agency for Healthcare Research and Quality
—ROCKVILLE, MD-082025$36,908,761
CONT_AWD_75D30126F00016_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072026$28,070,065
CONT_AWD_75D30125F00010_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072025$26,514,340
CONT_AWD_HHSD2002012511300021_7523_HHSD200201251130I_7523
NATIONAL IMMUNIZATION SURVEY
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-012025$26,035,968
CONT_AWD_75D30123C16252_7523_-NONE-_-NONE-
NIS-CHILD Q2-Q4 2023 BRIDGE CONTRACT
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-012024$20,542,309
CONT_AWD_HHSF22301001T_7524_HHSF223201610032I_7524
LABOR RATE REVISION MOD
RESEARCH TRIANGLE INSTITUTE
North Carolina
Department of Health and Human Services
Food and Drug Administration
—DURHAM, NC-042024$19,879,945
CONT_AWD_75D30124F00001_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072024$19,833,602
CONT_AWD_36C10X24F0083_3600_47QRAA19D0065_4732
DE-OBLIGATE EXCESS FUNDS FROM CLIN 0027
GRITTER - FRANCONA, INC
Maryland
Department of Veterans Affairs
Department of Veterans Affairs
—ROCKVILLE, MD-082024$18,991,528
CONT_AWD_1305M323FNFFK0004_1330_47QRAA19D003U_4732
47QRAA19D003U/1305M323FNFFK0004: EXERCISE CLIN 3006 TO CONDUCT ADDITIONAL SAMPLING, REVISE CLIN 3007 DETAILS, AND CREATE 3008 FOR ADDITIONAL SURVEYS (OR-FY26-02084 APPROVED)
GALLUP, INC.
District of Columbia
Department of Commerce
National Oceanic and Atmospheric Administration
—WASHINGTON, DC-982024$18,098,659
CONT_AWD_HHSD2002012511300017_7523_HHSD200201251130I_7523
NATIONAL IMMUNIZATION SURVEY
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—ATLANTA, GA-052025$16,329,719
CONT_AWD_70RDAD22FC0000121_7001_70RDAD20A00000012_7001
REPLACE THE CO/CS.
THE DISTRICT COMMUNICATIONS GROUP LLC
District of Columbia
Department of Homeland Security
Office of Procurement Operations
—WASHINGTON, DC-982024$14,399,757
CONT_AWD_75F40121F19001_7524_75F40121D00022_7524
EVALUATION OF FDA'S THE REAL COST CAMPAIGN
RESEARCH TRIANGLE INSTITUTE
North Carolina
Department of Health and Human Services
Food and Drug Administration
—DURHAM, NC-042025$13,699,277
CONT_AWD_36C10X23F0057_3600_47QRAA19D0065_4732
DE-OBLIGATE EXCESS FUNDS FROM OPTION YEAR 1.
GRITTER - FRANCONA, INC
Maryland
Department of Veterans Affairs
Department of Veterans Affairs
—ROCKVILLE, MD-082024$13,123,014
CONT_AWD_1331L524F13500549_1301_1331L519A13500013_1301
IN SCOPE MODIFICATION
CIC RESEARCH, INC.
California
Department of Commerce
Office of the Secretary
—WASHINGTON, DC-982024$12,981,042
CONT_AWD_75D30123C16254_7523_-NONE-_-NONE-
NIS-FLU Q2-Q4 2023 BRIDGE CONTRACT
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072024$12,032,389
CONT_AWD_75D30125F00011_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072025$11,896,821
CONT_AWD_12319823F0026_12F2_12319822A0004_12F2
TERMINATION FOR CONVENIENCE
PORTER NOVELLI PUBLIC SERVICES INC.
District of Columbia
Department of Agriculture
Food and Nutrition Service
—WASHINGTON, DC-982024$11,688,783
CONT_AWD_75D30126F00015_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072026$11,556,787
CONT_AWD_36C77625N0634_3600_36C77624D0002_3600
SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ TASK ORDER 2
DIX-GRA, INC.
Georgia
Department of Veterans Affairs
Department of Veterans Affairs
—CONYERS, GA-132025$11,457,028
CONT_AWD_HHSM500201500280C_7530_-NONE-_-NONE-
BENEFICIARY AND FAMILY CENTERED CARE OVERSIGHT & REVIEW CENTER (BFCC ORC)
AVAR CONSULTING INC
Maryland
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—ROCKVILLE, MD-082024$11,292,083
CONT_AWD_75FCMC20F0063_7530_GS07F0495Y_4732
CMS SPANISH LANGUAGE MULTI-MEDIA AND EDUCATION CAMPAIGN FOR MEDICARE OPEN ENROLLMENT
BRUNET-GARCIA ADVERTISING LLC
Florida
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WINDSOR MILL, MD-022024$10,999,641
CONT_AWD_36C77624N0463_3600_36C77624D0002_3600
SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ TO 1
DIX-GRA, INC.
Georgia
Department of Veterans Affairs
Department of Veterans Affairs
—CONYERS, GA-132024$10,810,369
CONT_AWD_75D30124F00005_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—ATLANTA, GA-042024$10,794,240
CONT_AWD_1625DC19C0003_1605_-NONE-_-NONE-
THE PURPOSE OF THIS REQUISITION IS TO UPDATE HOURLY RATES IN RESPONSE TO AN EQUITABLE PRICE ADJUSTMENT REQUEST FOR OPTION YEAR 4
TELAFORCE LLC
Florida
Department of Labor
Office of the Assistant Secretary for Administration and Management
—CHICAGO, IL-072024$10,664,256
CONT_AWD_36C24121P0490_3600_-NONE-_-NONE-
VETERANS ASSESSMENT OUTCOMES PROGRAM DEVELOPMENT AND DATA ANALYTICS (PAWS). 4 MONTH EXTENSION.
AMERICAN DIRECTIONS RESEARCH GROUP INC.
District of Columbia
Department of Veterans Affairs
Department of Veterans Affairs
—WEST HAVEN, CT-032024$10,330,433
CONT_AWD_HHSP233201450026A_7555_-NONE-_-NONE-
FEDERAL EVALUATION OF SELECTED PROGRAMS FOR EXPECTANT AND PARENTING YOUTH FOR THE OFFICE OF ADOLESCENT HEALTH (OAH)
MATHEMATICA INC.
New Jersey
Department of Health and Human Services
Office of the Assistant Secretary for Administration
—PRINCETON, NJ-122026$10,291,813
CONT_AWD_50310220F0227_5000_GS07F0030Y_4732
PUBLIC SERVICE ADVERTISING CAMPAIGN
IGNITED LLC
California
Securities and Exchange Commission
Securities and Exchange Commission
—EL SEGUNDO, CA-362024$9,978,225
CONT_AWD_70RDAD22FR0000139_7001_GS07F180AA_4732
CP3 STRATEGIC COMMUNICATIONS SUPPORT. T4C ISSUED ON 3/14/2025. DE-OBLIGATION/ COST SAVINGS OF $3,554,155.42. RTWS INITIATIVE.
THE DISTRICT COMMUNICATIONS GROUP LLC
District of Columbia
Department of Homeland Security
Office of Procurement Operations
—WASHINGTON, DC-982024$9,950,408
CONT_AWD_47QFSA23F0063_4732_47QFSA20D0006_4732
EXTEND POP FOR THIS NON-SEVERAL META TASK ORDER FOR IMAP 2023 UPDATE SECURITY LANGUAGE INCORPORATE CLAUSES INCORPORATE UPDATED DD254S INCLUDE ACOR INFORMATION
MADISON SPRINGFIELD INC
Texas
General Services Administration
Federal Acquisition Service
—TAMPA, FL-142024$9,724,387
CONT_AWD_75FCMC21F0002_7530_HHSM500201700071I_7530
CRC IDIQ TASK ORDER: MARKETPLACE CONSUMER RESEARCH TO IMPROVE MARKETPLACE TOOLS, OUTREACH, AND EDUCATION PROGRAMS
L&M POLICY RESEARCH, LLC
District of Columbia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982024$9,427,776
CONT_AWD_HHSF22301006T_7524_HHSF223201610032I_7524
CAMPAIGN EVALUATION SERVICES - EVERY TRY COUNTS. THE PURPOSE OF THIS MODIFICATION IS TO DE-OBLIGATE FUNDS AND CLOSE OUT THE CONTRACT.
RESEARCH TRIANGLE INSTITUTE
North Carolina
Department of Health and Human Services
Food and Drug Administration
—SILVER SPRING, MD-042025$9,321,682
CONT_AWD_36C77623N0917_3600_VA70117D0021_3600
SHEP TO31 P00001
IPSOS PUBLIC AFFAIRS, LLC
Connecticut
Department of Veterans Affairs
Department of Veterans Affairs
—INDEPENDENCE, OH-072024$8,848,338
CONT_AWD_1625DC19C0001_1605_-NONE-_-NONE-
THE PURPOSE OF THIS MODIFICATION IS TO DEOBLIGATE AN EXCESS FUNDS OF $0.23 FROM ORDER 1625DC19C0001.
TELAFORCE LLC
Florida
Department of Labor
Office of the Assistant Secretary for Administration and Management
—ATLANTA, GA-052024$8,829,334
CONT_AWD_70FBR423F00000231_7022_GS07F0495Y_4732
DE-OBLIGATION AND CLOSEOUT
BRUNET-GARCIA ADVERTISING LLC
Florida
Department of Homeland Security
Federal Emergency Management Agency
—LAKE MARY, FL-072024$8,817,193
CONT_AWD_19AQMM19C0039_1900_-NONE-_-NONE-
AMERICAN EMBASSY MEXICO CITY - PROCESS MAPPING FOR STATE PROSECUTORS TOOL
C230 CONSULTORESDepartment of State
Department of State
——2024$8,788,657
CONT_AWD_75D30124F00002_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072024$8,483,106
CONT_AWD_HHSD2002012511300022_7523_HHSD200201251130I_7523
NIS SURVEY
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—ATLANTA, GA-052025$8,376,723
CONT_AWD_75FCMC22F0040_7530_47QRAA20D0072_4732
MEDICARE FEE-FOR-SERVICE (FFS) - PHYSICIAN FEE SCHEDULE (PFS)/OUTPATIENT PROSPECTIVE PAYMENT SYSTEM (OPPS) AND MEDICARE ADVANTAGE (PART C)/ PRESCRIPTION DRUG (PART D) PUBLIC COMME…
L&M POLICY RESEARCH, LLC
District of Columbia
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—WASHINGTON, DC-982024$8,248,512
CONT_AWD_75FCMC22F0130_7530_GS23F0118P_4730
PARTNER RELATIONS OPERATIONAL AND TECHNICAL ASSISTANCE
NOVAK BIRCH, INC
Maryland
Department of Health and Human Services
Centers for Medicare and Medicaid Services
—BROOKLYN, MD-072024$8,097,097
CONT_AWD_273FCC23F0032_2700_GS23F0231N_4730
CLIN 0010 FUNDING
PORTER NOVELLI PUBLIC SERVICES INC.
District of Columbia
Federal Communications Commission
Federal Communications Commission
—WASHINGTON, DC-982024$7,713,662
CONT_AWD_20346423F00037_2036_20346421A00004_2036
PER EXECUTIVE ORDER REMOVING DEIA RELATED INITIATIVES
FORS MARSH GROUP LLC
Virginia
Department of the Treasury
Bureau of the Fiscal Service
—ARLINGTON, VA-082024$7,678,604
CONT_AWD_1605DC18F00181_1605_GS23F0273N_4730
ORDER ISSUED TO PROVIDE NATIONAL APPRENTICESHIP EDUCATION AND OUTREACH CAMPAIGN SERVICES AND SUPPORT FOR THE DEPARTMENT OF LABOR (DOL) EMPLOYMENT AND TRAINING ADMINISTRATION (ETA).
DANIEL J EDELMAN INC
Illinois
Department of Labor
Office of the Assistant Secretary for Administration and Management
—CHICAGO, IL-072024$7,464,860
CONT_AWD_75D30124F00008_7523_75D30123D17068_7523
NATIONAL IMMUNIZATION SURVEY 2023-2029
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072024$7,294,997
CONT_AWD_75D30123C16253_7523_-NONE-_-NONE-
NIS-TEEN Q2-Q4 2023 BRIDGE CONTRACT
NATIONAL OPINION RESEARCH CENTER
Illinois
Department of Health and Human Services
Centers for Disease Control and Prevention
—CHICAGO, IL-072024$6,827,732
CONT_AWD_19AQMM21C0016_1900_-NONE-_-NONE-
FOREIGN SERVICE OFFICER TEST ADMINISTER - INCREMENTAL FUNDING
NCS PEARSON, INC.
Minnesota
Department of State
Department of State
—MINNEAPOLIS, MN-032024$6,571,591
CONT_AWD_75F40125F19009_7524_75F40121D00022_7524
EVALUATION OF THE CTP PUBLIC EDUCATION CAMPAIGNS, COMMUNICATION PROGRAMS AND CHANNELS
RESEARCH TRIANGLE INSTITUTE
North Carolina
Department of Health and Human Services
Food and Drug Administration
—SILVER SPRING, MD-082025$6,265,759
CONT_AWD_1333LB22C00000002_1323_-NONE-_-NONE-
EXERCISE OPTION PERIOD 2.
NIELSEN CONSUMER LLC
Illinois
Department of Commerce
U.S. Census Bureau
—SUITLAND, MD-042024$6,233,333
CONT_AWD_1333LB23C00000022_1323_-NONE-_-NONE-
CIRCANA POINT OF SALE DATA, P25004 OPTION PERIOD 2 THROUGH 09/18/2026
CIRCANA GROUP, L.P.
New York
Department of Commerce
U.S. Census Bureau
—SUITLAND, MD-042024$6,094,298

Top 50 awards shown, ranked by obligated amount. Dates reflect performance period; last-modified dates match USAspending.gov. Complete listings include all transaction history going back to FY2024.

Spending by State

Federal spending in the Marketing Research and Public Opinion Polling industry (NAICS 541910) broken down by state, with obligated amounts and award counts.
StateFundingAwards
District of Columbia$343.9M355
Illinois$216.6M33
Maryland$202.7M80
Georgia$127.7M13
Virginia$71.5M84
California$48.8M66
North Carolina$37.9M5
Florida$28.3M11
Connecticut$15.0M6
Ohio$12.5M12
New Jersey$11.7M14
New York$11.7M41
Massachusetts$8.1M8
Minnesota$7.1M7
Pennsylvania$6.9M28
Wisconsin$6.7M2
Missouri$5.2M5
Oregon$3.7M9
Arizona$2.9M4
West Virginia$2.8M2
Wyoming$2.1M1
Washington$812K2
Texas$700K1
Colorado$690K8
Michigan$604K4
Maine$435K1
Oklahoma$410K5
Utah$392K2
New Mexico$304K5
Rhode Island$254K1
Alaska$228K1
Indiana$97K3
New Hampshire$45K1
Hawaii$39K1
South Dakota$12K1