Marketing Research and Public Opinion Polling
NAICS 541910 · Federal Contracts & Awards
Companies in the Marketing Research and Public Opinion Polling industry (NAICS code 541910) have received $1.20B in federal contracts, grants, and other awards since FY2024, across 1K individual awards tracked through FY2026. The largest funding agency is Department of Health and Human Services ($584.0M). Spending is concentrated in District of Columbia, Illinois, Maryland and 32 other states. All figures below come from USAspending.gov award records.
Total Obligations
$1.20B
Total Awards
1K
States
35
Last Updated
Apr 23, 2026
Yearly Spending Trend
$825.2M24
$317.1M25
$55.7M26
Top 50 Awards in Marketing Research and Public Opinion Polling
Largest individual obligations in NAICS 541910.
| Award | Recipient | Awarding Agency | Program | Place | FY | Obligation |
|---|---|---|---|---|---|---|
CONT_AWD_1625DC19C0002_1605_-NONE-_-NONE- THE PURPOSE OF THIS MODIFICATION IS TO DEOBLIGATE AN EXCESS FUNDS OF $0.01 FROM ORDER 1625DC19C0002. | TELAFORCE LLC Florida | Department of Labor Office of the Assistant Secretary for Administration and Management | — | WASHINGTON, DC-98 | 2024 | $85,252,432 |
CONT_AWD_HHSD2002012511300016_7523_HHSD200201251130I_7523 NIS DATA COLLECTION | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | ATLANTA, GA-05 | 2025 | $51,421,139 |
CONT_AWD_75Q80125F32002_7528_75Q80124D00001_7528 TASK ORDER 2 - CLIN0001 SURVEY PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E. EXERCISE CLIN0001C/OY2. | WESTAT, INC. Maryland | Department of Health and Human Services Agency for Healthcare Research and Quality | — | ROCKVILLE, MD-08 | 2025 | $36,908,761 |
CONT_AWD_75D30126F00016_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2026 | $28,070,065 |
CONT_AWD_75D30125F00010_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2025 | $26,514,340 |
CONT_AWD_HHSD2002012511300021_7523_HHSD200201251130I_7523 NATIONAL IMMUNIZATION SURVEY | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-01 | 2025 | $26,035,968 |
CONT_AWD_75D30123C16252_7523_-NONE-_-NONE- NIS-CHILD Q2-Q4 2023 BRIDGE CONTRACT | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-01 | 2024 | $20,542,309 |
CONT_AWD_HHSF22301001T_7524_HHSF223201610032I_7524 LABOR RATE REVISION MOD | RESEARCH TRIANGLE INSTITUTE North Carolina | Department of Health and Human Services Food and Drug Administration | — | DURHAM, NC-04 | 2024 | $19,879,945 |
CONT_AWD_75D30124F00001_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2024 | $19,833,602 |
CONT_AWD_36C10X24F0083_3600_47QRAA19D0065_4732 DE-OBLIGATE EXCESS FUNDS FROM CLIN 0027 | GRITTER - FRANCONA, INC Maryland | Department of Veterans Affairs Department of Veterans Affairs | — | ROCKVILLE, MD-08 | 2024 | $18,991,528 |
CONT_AWD_1305M323FNFFK0004_1330_47QRAA19D003U_4732 47QRAA19D003U/1305M323FNFFK0004: EXERCISE CLIN 3006 TO CONDUCT ADDITIONAL SAMPLING, REVISE CLIN 3007 DETAILS, AND CREATE 3008 FOR ADDITIONAL SURVEYS (OR-FY26-02084 APPROVED) | GALLUP, INC. District of Columbia | Department of Commerce National Oceanic and Atmospheric Administration | — | WASHINGTON, DC-98 | 2024 | $18,098,659 |
CONT_AWD_HHSD2002012511300017_7523_HHSD200201251130I_7523 NATIONAL IMMUNIZATION SURVEY | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | ATLANTA, GA-05 | 2025 | $16,329,719 |
CONT_AWD_70RDAD22FC0000121_7001_70RDAD20A00000012_7001 REPLACE THE CO/CS. | THE DISTRICT COMMUNICATIONS GROUP LLC District of Columbia | Department of Homeland Security Office of Procurement Operations | — | WASHINGTON, DC-98 | 2024 | $14,399,757 |
CONT_AWD_75F40121F19001_7524_75F40121D00022_7524 EVALUATION OF FDA'S THE REAL COST CAMPAIGN | RESEARCH TRIANGLE INSTITUTE North Carolina | Department of Health and Human Services Food and Drug Administration | — | DURHAM, NC-04 | 2025 | $13,699,277 |
CONT_AWD_36C10X23F0057_3600_47QRAA19D0065_4732 DE-OBLIGATE EXCESS FUNDS FROM OPTION YEAR 1. | GRITTER - FRANCONA, INC Maryland | Department of Veterans Affairs Department of Veterans Affairs | — | ROCKVILLE, MD-08 | 2024 | $13,123,014 |
CONT_AWD_1331L524F13500549_1301_1331L519A13500013_1301 IN SCOPE MODIFICATION | CIC RESEARCH, INC. California | Department of Commerce Office of the Secretary | — | WASHINGTON, DC-98 | 2024 | $12,981,042 |
CONT_AWD_75D30123C16254_7523_-NONE-_-NONE- NIS-FLU Q2-Q4 2023 BRIDGE CONTRACT | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2024 | $12,032,389 |
CONT_AWD_75D30125F00011_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2025 | $11,896,821 |
CONT_AWD_12319823F0026_12F2_12319822A0004_12F2 TERMINATION FOR CONVENIENCE | PORTER NOVELLI PUBLIC SERVICES INC. District of Columbia | Department of Agriculture Food and Nutrition Service | — | WASHINGTON, DC-98 | 2024 | $11,688,783 |
CONT_AWD_75D30126F00015_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2026 | $11,556,787 |
CONT_AWD_36C77625N0634_3600_36C77624D0002_3600 SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ TASK ORDER 2 | DIX-GRA, INC. Georgia | Department of Veterans Affairs Department of Veterans Affairs | — | CONYERS, GA-13 | 2025 | $11,457,028 |
CONT_AWD_HHSM500201500280C_7530_-NONE-_-NONE- BENEFICIARY AND FAMILY CENTERED CARE OVERSIGHT & REVIEW CENTER (BFCC ORC) | AVAR CONSULTING INC Maryland | Department of Health and Human Services Centers for Medicare and Medicaid Services | — | ROCKVILLE, MD-08 | 2024 | $11,292,083 |
CONT_AWD_75FCMC20F0063_7530_GS07F0495Y_4732 CMS SPANISH LANGUAGE MULTI-MEDIA AND EDUCATION CAMPAIGN FOR MEDICARE OPEN ENROLLMENT | BRUNET-GARCIA ADVERTISING LLC Florida | Department of Health and Human Services Centers for Medicare and Medicaid Services | — | WINDSOR MILL, MD-02 | 2024 | $10,999,641 |
CONT_AWD_36C77624N0463_3600_36C77624D0002_3600 SURVEY OF HEALTHCARE EXPERIENCE OF PATIENTS IDIQ TO 1 | DIX-GRA, INC. Georgia | Department of Veterans Affairs Department of Veterans Affairs | — | CONYERS, GA-13 | 2024 | $10,810,369 |
CONT_AWD_75D30124F00005_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | ATLANTA, GA-04 | 2024 | $10,794,240 |
CONT_AWD_1625DC19C0003_1605_-NONE-_-NONE- THE PURPOSE OF THIS REQUISITION IS TO UPDATE HOURLY RATES IN RESPONSE TO AN EQUITABLE PRICE ADJUSTMENT REQUEST FOR OPTION YEAR 4 | TELAFORCE LLC Florida | Department of Labor Office of the Assistant Secretary for Administration and Management | — | CHICAGO, IL-07 | 2024 | $10,664,256 |
CONT_AWD_36C24121P0490_3600_-NONE-_-NONE- VETERANS ASSESSMENT OUTCOMES PROGRAM DEVELOPMENT AND DATA ANALYTICS (PAWS). 4 MONTH EXTENSION. | AMERICAN DIRECTIONS RESEARCH GROUP INC. District of Columbia | Department of Veterans Affairs Department of Veterans Affairs | — | WEST HAVEN, CT-03 | 2024 | $10,330,433 |
CONT_AWD_HHSP233201450026A_7555_-NONE-_-NONE- FEDERAL EVALUATION OF SELECTED PROGRAMS FOR EXPECTANT AND PARENTING YOUTH FOR THE OFFICE OF ADOLESCENT HEALTH (OAH) | MATHEMATICA INC. New Jersey | Department of Health and Human Services Office of the Assistant Secretary for Administration | — | PRINCETON, NJ-12 | 2026 | $10,291,813 |
CONT_AWD_50310220F0227_5000_GS07F0030Y_4732 PUBLIC SERVICE ADVERTISING CAMPAIGN | IGNITED LLC California | Securities and Exchange Commission Securities and Exchange Commission | — | EL SEGUNDO, CA-36 | 2024 | $9,978,225 |
CONT_AWD_70RDAD22FR0000139_7001_GS07F180AA_4732 CP3 STRATEGIC COMMUNICATIONS SUPPORT. T4C ISSUED ON 3/14/2025. DE-OBLIGATION/ COST SAVINGS OF $3,554,155.42. RTWS INITIATIVE. | THE DISTRICT COMMUNICATIONS GROUP LLC District of Columbia | Department of Homeland Security Office of Procurement Operations | — | WASHINGTON, DC-98 | 2024 | $9,950,408 |
CONT_AWD_47QFSA23F0063_4732_47QFSA20D0006_4732 EXTEND POP FOR THIS NON-SEVERAL META TASK ORDER FOR IMAP 2023 UPDATE SECURITY LANGUAGE INCORPORATE CLAUSES INCORPORATE UPDATED DD254S INCLUDE ACOR INFORMATION | MADISON SPRINGFIELD INC Texas | General Services Administration Federal Acquisition Service | — | TAMPA, FL-14 | 2024 | $9,724,387 |
CONT_AWD_75FCMC21F0002_7530_HHSM500201700071I_7530 CRC IDIQ TASK ORDER: MARKETPLACE CONSUMER RESEARCH TO IMPROVE MARKETPLACE TOOLS, OUTREACH, AND EDUCATION PROGRAMS | L&M POLICY RESEARCH, LLC District of Columbia | Department of Health and Human Services Centers for Medicare and Medicaid Services | — | WASHINGTON, DC-98 | 2024 | $9,427,776 |
CONT_AWD_HHSF22301006T_7524_HHSF223201610032I_7524 CAMPAIGN EVALUATION SERVICES - EVERY TRY COUNTS. THE PURPOSE OF THIS MODIFICATION IS TO DE-OBLIGATE FUNDS AND CLOSE OUT THE CONTRACT. | RESEARCH TRIANGLE INSTITUTE North Carolina | Department of Health and Human Services Food and Drug Administration | — | SILVER SPRING, MD-04 | 2025 | $9,321,682 |
CONT_AWD_36C77623N0917_3600_VA70117D0021_3600 SHEP TO31 P00001 | IPSOS PUBLIC AFFAIRS, LLC Connecticut | Department of Veterans Affairs Department of Veterans Affairs | — | INDEPENDENCE, OH-07 | 2024 | $8,848,338 |
CONT_AWD_1625DC19C0001_1605_-NONE-_-NONE- THE PURPOSE OF THIS MODIFICATION IS TO DEOBLIGATE AN EXCESS FUNDS OF $0.23 FROM ORDER 1625DC19C0001. | TELAFORCE LLC Florida | Department of Labor Office of the Assistant Secretary for Administration and Management | — | ATLANTA, GA-05 | 2024 | $8,829,334 |
CONT_AWD_70FBR423F00000231_7022_GS07F0495Y_4732 DE-OBLIGATION AND CLOSEOUT | BRUNET-GARCIA ADVERTISING LLC Florida | Department of Homeland Security Federal Emergency Management Agency | — | LAKE MARY, FL-07 | 2024 | $8,817,193 |
CONT_AWD_19AQMM19C0039_1900_-NONE-_-NONE- AMERICAN EMBASSY MEXICO CITY - PROCESS MAPPING FOR STATE PROSECUTORS TOOL | C230 CONSULTORES | Department of State Department of State | — | — | 2024 | $8,788,657 |
CONT_AWD_75D30124F00002_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2024 | $8,483,106 |
CONT_AWD_HHSD2002012511300022_7523_HHSD200201251130I_7523 NIS SURVEY | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | ATLANTA, GA-05 | 2025 | $8,376,723 |
CONT_AWD_75FCMC22F0040_7530_47QRAA20D0072_4732 MEDICARE FEE-FOR-SERVICE (FFS) - PHYSICIAN FEE SCHEDULE (PFS)/OUTPATIENT PROSPECTIVE PAYMENT SYSTEM (OPPS) AND MEDICARE ADVANTAGE (PART C)/ PRESCRIPTION DRUG (PART D) PUBLIC COMME… | L&M POLICY RESEARCH, LLC District of Columbia | Department of Health and Human Services Centers for Medicare and Medicaid Services | — | WASHINGTON, DC-98 | 2024 | $8,248,512 |
CONT_AWD_75FCMC22F0130_7530_GS23F0118P_4730 PARTNER RELATIONS OPERATIONAL AND TECHNICAL ASSISTANCE | NOVAK BIRCH, INC Maryland | Department of Health and Human Services Centers for Medicare and Medicaid Services | — | BROOKLYN, MD-07 | 2024 | $8,097,097 |
CONT_AWD_273FCC23F0032_2700_GS23F0231N_4730 CLIN 0010 FUNDING | PORTER NOVELLI PUBLIC SERVICES INC. District of Columbia | Federal Communications Commission Federal Communications Commission | — | WASHINGTON, DC-98 | 2024 | $7,713,662 |
CONT_AWD_20346423F00037_2036_20346421A00004_2036 PER EXECUTIVE ORDER REMOVING DEIA RELATED INITIATIVES | FORS MARSH GROUP LLC Virginia | Department of the Treasury Bureau of the Fiscal Service | — | ARLINGTON, VA-08 | 2024 | $7,678,604 |
CONT_AWD_1605DC18F00181_1605_GS23F0273N_4730 ORDER ISSUED TO PROVIDE NATIONAL APPRENTICESHIP EDUCATION AND OUTREACH CAMPAIGN SERVICES AND SUPPORT FOR THE DEPARTMENT OF LABOR (DOL) EMPLOYMENT AND TRAINING ADMINISTRATION (ETA). | DANIEL J EDELMAN INC Illinois | Department of Labor Office of the Assistant Secretary for Administration and Management | — | CHICAGO, IL-07 | 2024 | $7,464,860 |
CONT_AWD_75D30124F00008_7523_75D30123D17068_7523 NATIONAL IMMUNIZATION SURVEY 2023-2029 | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2024 | $7,294,997 |
CONT_AWD_75D30123C16253_7523_-NONE-_-NONE- NIS-TEEN Q2-Q4 2023 BRIDGE CONTRACT | NATIONAL OPINION RESEARCH CENTER Illinois | Department of Health and Human Services Centers for Disease Control and Prevention | — | CHICAGO, IL-07 | 2024 | $6,827,732 |
CONT_AWD_19AQMM21C0016_1900_-NONE-_-NONE- FOREIGN SERVICE OFFICER TEST ADMINISTER - INCREMENTAL FUNDING | NCS PEARSON, INC. Minnesota | Department of State Department of State | — | MINNEAPOLIS, MN-03 | 2024 | $6,571,591 |
CONT_AWD_75F40125F19009_7524_75F40121D00022_7524 EVALUATION OF THE CTP PUBLIC EDUCATION CAMPAIGNS, COMMUNICATION PROGRAMS AND CHANNELS | RESEARCH TRIANGLE INSTITUTE North Carolina | Department of Health and Human Services Food and Drug Administration | — | SILVER SPRING, MD-08 | 2025 | $6,265,759 |
CONT_AWD_1333LB22C00000002_1323_-NONE-_-NONE- EXERCISE OPTION PERIOD 2. | NIELSEN CONSUMER LLC Illinois | Department of Commerce U.S. Census Bureau | — | SUITLAND, MD-04 | 2024 | $6,233,333 |
CONT_AWD_1333LB23C00000022_1323_-NONE-_-NONE- CIRCANA POINT OF SALE DATA, P25004 OPTION PERIOD 2 THROUGH 09/18/2026 | CIRCANA GROUP, L.P. New York | Department of Commerce U.S. Census Bureau | — | SUITLAND, MD-04 | 2024 | $6,094,298 |
Top 50 awards shown, ranked by obligated amount. Dates reflect performance period; last-modified dates match USAspending.gov. Complete listings include all transaction history going back to FY2024.
Top Funding Agencies
View All→12345678910
Department of Health and Human Services$584.0M
Department of Labor$123.0M
Department of Veterans Affairs$90.2M
Department of Commerce$70.8M
Department of Homeland Security$62.4M
Department of State$57.7M
Department of Transportation$37.8M
General Services Administration$33.1M
Department of the Treasury$31.0M
Department of Agriculture$28.0M
Top Recipients
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NATIONAL OPINION RESEARCH CENTER$288.1M
TELAFORCE LLC$104.7M
THE DISTRICT COMMUNICATIONS GROUP LLC$72.0M
RESEARCH TRIANGLE INSTITUTE$66.9M
WESTAT, INC.$45.6M
L&M POLICY RESEARCH, LLC$43.8M
PORTER NOVELLI PUBLIC SERVICES INC.$37.8M
FORS MARSH GROUP LLC$32.5M
GRITTER - FRANCONA, INC$32.1M
IGNITED LLC$30.9M
Spending by State
| State | Funding | Awards |
|---|---|---|
| District of Columbia | $343.9M | 355 |
| Illinois | $216.6M | 33 |
| Maryland | $202.7M | 80 |
| Georgia | $127.7M | 13 |
| Virginia | $71.5M | 84 |
| California | $48.8M | 66 |
| North Carolina | $37.9M | 5 |
| Florida | $28.3M | 11 |
| Connecticut | $15.0M | 6 |
| Ohio | $12.5M | 12 |
| New Jersey | $11.7M | 14 |
| New York | $11.7M | 41 |
| Massachusetts | $8.1M | 8 |
| Minnesota | $7.1M | 7 |
| Pennsylvania | $6.9M | 28 |
| Wisconsin | $6.7M | 2 |
| Missouri | $5.2M | 5 |
| Oregon | $3.7M | 9 |
| Arizona | $2.9M | 4 |
| West Virginia | $2.8M | 2 |
| Wyoming | $2.1M | 1 |
| Washington | $812K | 2 |
| Texas | $700K | 1 |
| Colorado | $690K | 8 |
| Michigan | $604K | 4 |
| Maine | $435K | 1 |
| Oklahoma | $410K | 5 |
| Utah | $392K | 2 |
| New Mexico | $304K | 5 |
| Rhode Island | $254K | 1 |
| Alaska | $228K | 1 |
| Indiana | $97K | 3 |
| New Hampshire | $45K | 1 |
| Hawaii | $39K | 1 |
| South Dakota | $12K | 1 |
Source: USAspending.gov · All Industries