NAICS 541810 advertising agency contract obligations

Agency services as a professional-services tag

NAICS 541810 is advertising agencies. Contracting officers assign it when the principal purpose is agency advertising work — creative, media planning, and related services as the Census class groups them. Telemarketing bureaus and other contact centers (561422) answer phones under a different code. This $7,186,060,723.12 is the agency tag, not the 561422 contact-center tag.

One thousand one hundred sixty-six awards produced a mean of about $6.2 million. Federal advertising is often bought as multi-year campaign vehicles, which pulls the mean above a single ad placement. The packet does not count impressions, spots, or campaigns. Those media measures are outside the industry aggregate.

Public-service campaigns funded as grants to nonprofits often lack NAICS and do not enter this contract total even when the work looks like advertising.

Communications-related NAICS codes split advertising agencies, contact centers, and telecom carriage. Advertising agencies (541810) are the agency-services tag at $7,186,060,723.12 on 1,166 awards, about $6.2 million per award. Contact centers (561422) and residual telecom (517919) are different classes with their own hubs. This $7.2 billion is 541810 only.

Campaign vehicles and the obligation-outlay gap

Advertising contracts can obligate estimated media and production while outlays follow actual placements. Unused media options leave obligated balances unpaid. Treating $7.2 billion as ads already run would overstate cash on open vehicles.

The 1,166-award count is not an ad count. Multiple flights can sit inside one award. Dividing dollars by awards is not a cost per spot.

Federal advertising is often bought as multi-year campaign vehicles, which is why the mean sits in the millions rather than in the thousands. The packet still has no impression, spot, or campaign count. Dividing dollars by awards is not a cost per ad.

Neighboring communications codes

All other telecommunications (517919), telecommunications resellers (517310), and satellite telecommunications (517410) measure network services, not agency creative work. Contact centers (561422) measure bureaus. Those hubs are not subsets of $7,186,060,723.12.

A contract that both places media and operates a call center will carry one principal NAICS. Only 541810-tagged actions sit in this total.

How to use the 541810 hub

Read $7.2 billion and 1,166 awards as the advertising-agency contract tag, then open the advertising agencies industry page for award-level fields. Rank 541 professional-services codes on the all-industries index without converting them into a campaign-effectiveness score.

This guide does not add audience metrics because they are not in the facts object.

Classification limits

In-house government communications staff are not NAICS 541810 contracts. Media bought through other codes will not appear here. SpendingVault reports the tagged agency sum, not a reconstructed federal advertising budget.

Extract updates will move $7,186,060,723.12 and 1,166 with USAspending.

How to keep call centers and networks out of the agency total

A contract that both places media and operates a call center will carry one principal NAICS. Only 541810-tagged actions sit here. In-house government communications staff are not 541810 contracts. Public-awareness grants often lack NAICS and stay outside.

Open the advertising agencies industry page for award-level fields. Rank 541 professional-services codes on the all-industries index. Cite USAspending.gov. No audience metric appears in the packet. Obligations remain distinct from outlays on unused media options.

Advertising-agency contracts at $7,186,060,723.12 on 1,166 awards are a professional-services tag. The mean of about $6.2 million often reflects multi-year campaign vehicles. Impressions and spot counts are not in the packet, so the mean is not a cost per ad.

Contact-center and telecom-service NAICS codes are different pages. In-house government communications staff are not 541810 contracts. Open the advertising agencies industry page for award-level fields. Cite USAspending.gov. Unused media options mean obligations can exceed cash already paid for placements that ran.

One thousand one hundred sixty-six agency awards at $7,186,060,723.12 are creative-and-media service contracts. Contact-center bureaus and network carriage are other NAICS pages. Public-awareness grants often omit NAICS. No impression field exists here, so $6.2 million is not a cost per ad. Open the advertising agencies industry page. Cite USAspending.gov. Unused media options leave obligated balances unpaid.

The 1,166-award count next to $7,186,060,723.12 is the agency-services book. Rank 541810 among professional-services NAICS without folding in contact-center or telecom-carriage dollars from other hubs.

Questions

How much is obligated under NAICS 541810?

Advertising agency contracts in USAspending show $7,186,060,723.12 in obligations across 1,166 awards. That is an agency-services tag, not contact-center operations and not telecom carriage. The figure is obligations, not outlays. Assistance without NAICS is excluded. Open the industry page for award rows behind $7,186,060,723.12 and the count of 1,166.

What is the average advertising-agency award?

Dividing $7,186,060,723.12 by 1,166 awards yields about $6.2 million. That mean often reflects multi-year campaign vehicles rather than a single placement. It is not a cost per impression. The packet does not publish a median, spot count, or audience field.

Is this the same as federal contact-center spending?

No. Telemarketing bureaus and other contact centers are NAICS 561422. Advertising agencies are NAICS 541810. The $7.2 billion here does not include 561422 dollars. Use each industry page for its tagged total. Use the 561422 hub for contact-center dollars and this hub for the advertising-agency tag.

Do public-awareness grants appear here?

Usually no. The aggregate is built from USAspending contract awards that carry NAICS 541810. Assistance awards often omit NAICS and therefore do not enter $7.2 billion. Program pages are the better surface for grant-funded campaigns. Program pages remain the better surface for grant-funded campaigns that never received NAICS 541810.