Advertising Agencies in the District of Columbia (NAICS 541810)

District of Columbia and advertising agencies as a pair

NAICS 541810 and place-of-performance state DC meet on this tie. $56,493,594.21 is the obligation sum on awards that carry both tags. It is not District of Columbia's statewide federal total, not the nationwide advertising agencies rollup, and not cash already paid. USAspending labels the industry Advertising Agencies; this overlay applies that code only where District of Columbia is the geography field.

98 is an award-action count. Modifications, delivery orders, and repeat vehicles add rows. Unique vendors are not published in this packet. Reading 98 as plants, offices, or payrolls in District of Columbia would confuse actions with establishments. The join does not rank District of Columbia against other states and does not assign a fiscal year; none is in the facts.

Open District of Columbia federal spending for the state rollup, NAICS 541810 for the industry hub, District of Columbia industries for other NAICS in the same geography, and All spending ties for other pairs. Do not add those parent pages into $56,493,594.21.

NAICS 541810, not DC autos or lessors

USAspending labels NAICS 541810 as Advertising Agencies. The packet does not name campaigns, shops, or primes. Ohio translation (NAICS 541930) on this slice is $59,250,443.49 across 214 awards. Sharing a 541 prefix does not merge language services into advertising.

DC automobile and light-duty motor vehicle manufacturing (NAICS 336110) is $56,491,310.37 across 1,169 awards, almost the same dollar neighborhood with a very different row count. Lessors of nonresidential buildings (NAICS 531120) is $48,683,380.94 across 182 awards. Those DC companions are not 541810. Award titles on the NAICS 541810 hub are the place to see what a given line bought.

Place of performance in the District of Columbia

District of Columbia on this join is a geography field, not a neighborhood overlay. Place of performance can list DC while later work occurs in Maryland or Virginia; those states are not inside this total unless also coded DC. The packet does not split wards.

DC electric power distribution (NAICS 221122) and automobile manufacturing (NAICS 336111) also use DC place of performance. Sharing geography does not merge utilities or auto manufacturing into the advertising total.

98 awards and a mid-six-figure mean

Dividing $56,493,594.21 by 98 yields about $576,465 per award on average. That mean is still only a ratio of two packet facts, not a typical media invoice. Award count 98 is a record count, not a payment count.

An obligation is a legal commitment. $56,493,594.21 is that kind of sum. This packet has no outlay total and no fiscal-year split. Citing the figure as cash already spent in the District of Columbia over-reads the field.

What the advertising-DC join does not prove

An advertising-agency cell is not proof of a single DC creative prime and not a claim that campaign contributions funded the awards. FEC filings and USAspending awards are different datasets. Keep $56,493,594.21 labeled as NAICS 541810 obligations with District of Columbia place of performance. Correlation is not causation.

A later ingest can restate $56,493,594.21 or the 98 count without changing the join key of NAICS 541810 and DC. Place of performance remains a geography tag, not proof that work stayed inside District of Columbia. Keep the obligation word on $56,493,594.21 in every footnote.

How to cite advertising agencies in DC

Cite USAspending.gov, NAICS 541810 (Advertising Agencies), District of Columbia (DC), $56,493,594.21, and 98 awards. Note that the figures are obligations. Point readers to District of Columbia federal spending, NAICS 541810, District of Columbia industries, and All spending ties rather than collapsing those pages into this cell. Mean per award stays about $576,465 as a ratio only.

Readers who reuse this snapshot should keep both sides of the join in the same sentence and treat award rows as records rather than unique vendors. This narrative does not invent a fiscal year, a recipient list, or an outlay total that the packet omitted. District of Columbia's 541810 cell is advertising agencies. 98 awards and $56,493,594.21 are not other NAICS in the same state and not the same NAICS in another state unless those figures appear above.

Questions

How much has NAICS 541810 obligated in the District of Columbia?

USAspending.gov records $56,493,594.21 in obligations for NAICS 541810 (Advertising Agencies) with District of Columbia place of performance, covering 98 awards. That is an obligation total, not an outlay total. Original filings remain on USAspending.gov. Those 98 rows are award actions, not a vendor census, and $56,493,594.21 remains an obligation sum for NAICS 541810 with District of Columbia place of performance rather than cash already paid.

Is this DC automobile-manufacturing spending?

No. Light-duty vehicle manufacturing in DC on this slice is NAICS 336110 at $56,491,310.37 across 1,169 awards. Advertising agencies are 541810. Original filings remain on USAspending.gov. The $56,493,594.21 figure is obligations, not outlays. Keep both join sides in the answer: Advertising Agencies and District of Columbia. Outlays can differ from $56,493,594.21, and unique contractors are unpublished in this packet.

Is 98 the number of ad agencies in DC?

No. The extract lists 98 awards totaling $56,493,594.21. Unique vendors are not published in this packet. Original filings remain on USAspending.gov. The $56,493,594.21 figure is obligations, not outlays. Reading the 98 count as plants or offices in District of Columbia would confuse actions with establishments. Quote NAICS 541810 and District of Columbia together when you reuse $56,493,594.21.

Where is the live advertising–DC table?

District of Columbia federal spending is the state rollup. NAICS 541810 is the industry hub without a state filter. District of Columbia industries lists other NAICS in DC. All spending ties lists other pairs. The $56,493,594.21 and 98 awards are the 541810×DC join only.